NEW ARRIVALS
I find bikini tops for a big bust really challenging to fit well. This top is one of the best I've worn. Actually supportive, comfortable, and a great colour. Thanks!
new
BUILT FROM THE SAND UP
Blue Apparel was born on the Gold Coastโwhere the ocean meets ambition and every sunrise feels like a fresh start. We're Kate and Za, and we created Blue Apparel because we couldn't find what we were looking for: bikinis that actually fit, supported real bodies, and made us feel like ourselves.
We believe swimwear should work as hard as you doโwhether you're diving into waves, lounging poolside, or living your most confident life. That's why every piece is designed with intention.
This is swimwear for women who want to feel seen, supported, and unstoppable.
FREE AUS DELIVERY
on all orders with standard delivery
DAMAGE RESISTANT
from salt water or chlorine exposure
EASY & QUICK RETURNS
90 day money guarantee on all orders
LOVED BY 2,000+ AUSSIES
loved by women across australia
OUR COMMUNITY
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